IFC Home Inspections: 10X ROAS in 6 Months
How a home inspection service went from burning money on ads to 10X ROAS through unit economics modeling and creative optimization.
The Situation
Michael Holcomb's IFC Home Inspections was scaling rapidly across the US. Home inspection demand was strong. But their paid acquisition strategy was broken.
Before:
ROAS: 1.5X | CAC: $180 | Monthly Ad Spend: $25K | ROI: -40%
They were running ads on Google and Facebook without strategy. Ads were spending $180 to acquire a customer worth $200. Margin was razor-thin. Growth was unsustainable.
Michael knew something was fundamentally wrong. He reached out.
Our Approach
Step 1: Model Unit Economics
We didn't touch the ads first. We modeled the business. What's customer LTV? How many repeat inspections? How much is referral worth?
Turns out: Average customer LTV = $2,400 over 3 years. Maximum profitable CAC = $240. Michael had been acquiring at $180 but not optimizing to get the most valuable customers.
Step 2: Rebuild Creative Testing
We structured a creative testing framework. Tested 12 different ad angles: inspector credentials, turnaround time, price guarantee, testimonials, franchise opportunity angle.
Winner: "Licensed Inspector with 15+ Years. Same-Day Results. Guaranteed." This angle cut CAC by 28% while increasing quality (repeat rate went from 12% to 34%).
Step 3: Implement Conversion API
Facebook had zero attribution data. We implemented Conversion API server-side. Tracked inspection completion, payment, repeat booking as conversion events.
Suddenly Facebook had real signal. Algorithm could optimize to quality customers, not just leads.
Step 4: Geographic Expansion
With profitable unit economics, Michael wanted to expand. We built lookalike audiences in new metros, tested messaging, expanded spend systematically.
2 months in, operating profitably in 7 new markets.
Results
ROAS
10X
From 1.5X
CAC
$110
From $180
Ad Spend
$80K/mo
Profitable scaling
Timeline: Month 1-2 (modeling + creative testing), Month 2-3 (API implementation + monitoring), Month 4-6 (scaling + expansion).
Revenue Impact: Generated $960K in incremental revenue over 6 months. Paid for our partnership 8X over.
Quote from Michael: "I've worked with marketing agencies before, but Udit and BrewLabs Media were the first team that actually focused on results instead of just running ads. They're proactive, transparent, and genuinely care about helping your business grow."
Your business can scale like this.
We've proven this playbook with 12+ clients. Let's model your unit economics and build your paid engine.
Start scaling