Performance Marketing That Compounds
Paid acquisition. Surgical unit economics. 6.4X blended ROAS across Meta, Google, LinkedIn, and programmatic. Built for founders scaling $1M–$50M ARR.
The Paid Acquisition Problem
Most agencies run ads like it's a spray-and-pray operation. They launch creative, measure 30 days out, and hope it works. Meanwhile, your CAC climbs, ROAS drops, and growth stalls.
The truth: paid advertising is broken because most teams optimize for the wrong thing. They chase impressions, clicks, or even conversions—without understanding *which conversions actually generate revenue*. They treat acquisition as a marketing problem when it's fundamentally a finance problem.
You can't scale profitably without knowing your unit economics cold. What's your actual LTV? How much can you afford to spend to acquire one customer? What's the payback period? If you don't answer these first, you're flying blind.
We reverse-engineer profitable unit economics first. Model your LTV, define your maximum CAC, then architect a creative engine and attribution system that scales predictably.
Result: 6.4X average ROAS. Repeatable. Defensible. Built to last, not fizzle.
What We Deliver
Creative Testing Engine
Structured, iterative creative development. We test messaging, visuals, hooks, and CTAs on real audiences. Measure creative alpha monthly. Kill what doesn't work, scale what does.
Pixel + Conversion API Attribution
First-party data collection. Facebook Conversions API, Google Enhanced Conversions, server-side tracking. Accurate attribution. No data loss to iOS privacy updates.
Daily ROAS Dashboards
Real-time visibility. See ROAS, CPA, OACP, RPC by campaign. Automated alerts when performance drifts. Weekly optimization cycles, not monthly reports.
Account Scaling Strategy
Systematic approach. Start with proven audiences. Expand to lookalike and broad targeting as volume increases. Maintain ROAS at 3X→ 5X→ 8X scale.
The Platforms We Master
Meta (Facebook + Instagram)
Audience network. Lookalike building. Dynamic creative. Conversion API mastery.
Google (Search + Display + YouTube)
High-intent keywords. Smart bidding. Audience targeting. Video campaign architecture.
LinkedIn B2B Paid
Account-based campaigns. Lead gen forms. Retargeting. Compliance and regulations.
Programmatic
Display networks. Native ads. DMP audiences. Bid optimization algorithms.
Case Study: 10X ROAS for E-Commerce DTC
Challenge: Rapid growth had inflated CAC to $42. ROAS had dropped to 1.8X. Budget cuts were imminent.
Our Approach: Modeled LTV at $320. Set target CAC at $32. Rebuilt creative testing playbook. Implemented server-side tracking. Rebuilt audience strategy.
Result: CAC dropped to $28. ROAS climbed to 10.2X within 90 days. Doubled ad spend profitably. Generated $2.4M in incremental revenue in 6 months.
Our Methodology
Month 1: Audit & Unit Economics Modeling
We pull complete data: all historical campaigns, conversion events, customer LTV, and customer acquisition sources. We model cohort retention and payback period. This gives us the financial blueprint for how aggressively to bid and which audiences to pursue.
Month 2: Creative Testing & Attribution Setup
We design a creative testing matrix (messaging, visual style, hook, CTA). We implement server-side tracking and Conversion API to eliminate iOS privacy loss. We build automated dashboards showing true ROAS, not platform-reported vanity metrics.
Month 3+: Scaling & Optimization
As creative winners emerge, we scale budgets systematically. We expand audience reach while monitoring ROAS. Weekly optimization cycles. Monthly strategy reviews. Quarterly channel expansion.
Common Questions
How long before we see results?
Creative and attribution setup takes 2–4 weeks. You'll see early performance signals by week 6. Full optimization maturity (true 6X+ ROAS) typically takes 90 days as testing data accumulates.
What if our current ROAS is below 1X?
That's actually ideal for our methodology. We've taken dozens of accounts from negative ROAS to 4–8X by fixing unit economics and creative execution. The bigger the initial gap, often the bigger the upside.
Do you manage all ad spend or just advise?
We manage campaigns end-to-end: strategy, creative, bidding, optimization, and reporting. We have full access to your ad accounts and make day-to-day decisions. You retain final approval and full transparency via dashboards.
What platforms do you support?
Meta (Facebook/Instagram), Google (Search/Display/YouTube), LinkedIn, and programmatic display networks. If your audience is there, we can reach them and measure ROI.
Ready to scale profitably?
Let's audit your current acquisition engine and model what's possible with optimized unit economics and creative.
Schedule a consultation